I recently received some advertising from a local lawn mower repair shop that I have used in the past. I am always interested in what small business owners are doing to promote their service and products.

This post card was offering a preseason maintenance special that expires in a couple weeks. The post card is white card stock and printed in black ink. So nothing fancy but it gets the point across.

A few things caught my eye as soon as I started inspecting it.

1. My name is spelled wrong. Not a great way to start.
2. The business email address ends with @yahoo.com
3. The website ends with tripod.com
4. The call to action (the most important info that makes the sale) is printed too large and the end of the phone number is outside of the print margin and the last two digits are cut off.

There is no excuse to have your website hosted on tripod with all the popup ads. None at all. Also double check everything every time.

Small business owners please consult with a professional. I think you would be surprised at the results. If your business does not have a domain name or you don’t know what I am talking about. Please get a hold of me and I will get you pointed in the right direction.