Here are some really good thoughts on when to refresh your website from Dave Ramsey.

Refresh Your Website

You know the old saying, “The only constant in life is change”? There’s no place where that’s truer than the web. It’s continuously evolving, and as a business owner, you have to keep up.

1. This spring, take some time to evaluate your website through the eyes of your customers and ask yourself these questions.
2. Does your site look as dated as that old Members Only jacket hanging in your closet?
3. Have you been using the same old photos for the last five years?
4. Is there any outdated material on it?

If you answered yes to any of these questions, it’s time to refresh your site. Remember, you don’t have to be cutting edge, but you do have to give your customers a reason to return. Quick and easy solutions include regularly updated relevant content, special discounts and new product information.

I couldn’t agree more. It is important to change your content frequently and give people a reason to come back to your website. Contact me if you want to know an easy way to accomplish this.

quoted from How to Spring Clean Your Business by Dave Ramsey