From a recent post on Douglas Derda‘s website talking about shopping for a car.

Your website is how I make my shortlist. If your site isn’t mobile friendly or easy to search… I’m not shopping there.

Speaking of websites, having “Call for price” is a strike. If you’re getting in new inventory that’s fine but not your whole site.

More and more people are making purchasing decisions based on your website and not your sales pitch, tv advertisement, or newspaper ad. Advertising gets people to your website so make sure you have a website and that you have spent enough time and money on it. I recently made a similar decision based on a website.